Brand Standards

Official brand colors, typography, and logos

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Brand Fonts

Primary Typefaces

Avenir Next LT Pro Regular

Insurance and Administrative Solutions

Insurance and Administrative Solutions

Avenir Next LT Pro Italic

Insurance and Administrative Solutions

Insurance and Administrative Solutions

Avenir Next LT Pro Bold

Insurance and Administrative Solutions

Insurance and Administrative Solutions

Avenir Next LT Pro Bold Italic

Insurance and Administrative Solutions

Insurance and Administrative Solutions

Secondary Typefaces

Proxima Nova Condensed is used only when Avenir Next is unavailable.

Proxima Nova Condensed Regular

Insurance and Administrative Solutions

Insurance and Administrative Solutions

Proxima Nova Condensed Italic

Insurance and Administrative Solutions

Insurance and Administrative Solutions

Proxima Nova Condensed Bold

Insurance and Administrative Solutions

Insurance and Administrative Solutions

Proxima Nova Condensed Bold Italic

Insurance and Administrative Solutions

Insurance and Administrative Solutions

Brand Colors

Primary Blue
Color Name
Pantone 281 C
CMYK
100 090 031 035
RGB
000 032 092
HEX
#00205C
Secondary Gray
Color Name
Pantone Cool Gray 6 C
CMYK
036 029 028 000
RGB
167 168 169
HEX
#a7a7a9

Brand Logos

Small Usage Logos

Use "small-usage" or "h85" logo variants whenever the tagline would drop below 7pt in size to ensure legibility.

black-w250.png
black-w250.png
black
black.png
black.png
black
color-notag.png
color-notag.png
color
color-w200.png
color-w200.png
color
color-w250.png
color-w250.png
color
color.png
color.png
color
reverse-w250.png
reverse-w250.png
reverse
reverse.png
reverse.png
reverse
website-christmas.png
website-christmas.png
website
website-halloween.png
website-halloween.png
website
website-w250.png
website-w250.png
website
website.png
website.png
website
white-w250.png
white-w250.png
white
white.png
white.png
white

black.png
black.png
black
color-1c.png
color-1c.png
1c
color-christmas-h85.png
color-christmas-h85.png
seasonal
color-h85.gif
color-h85.gif
color
color-h85.png
color-h85.png
color
color.png
color.png
color
reverse.png
reverse.png
reverse
white.png
white.png
white

black-h85.png
black-h85.png
black
black.png
black.png
black
color-1c-h85.png
color-1c-h85.png
1c
color-1c.png
color-1c.png
1c
color-christmas-h85.png
color-christmas-h85.png
seasonal
color-h85.png
color-h85.png
color
color-solid-1c-h85.png
color-solid-1c-h85.png
solid-1c
color-solid-1c.png
color-solid-1c.png
solid-1c
color.png
color.png
color
reverse-h85.png
reverse-h85.png
reverse
reverse.png
reverse.png
reverse
white-h85.png
white-h85.png
white
white.png
white.png
white

black-h85.png
black-h85.png
black
black.png
black.png
black
color-1c-h85.png
color-1c-h85.png
1c
color-1c.png
color-1c.png
1c
color-christmas-h85.png
color-christmas-h85.png
seasonal
color-h85.gif
color-h85.gif
color
color-h85.png
color-h85.png
color
color.png
color.png
color
reverse-h85.png
reverse-h85.png
reverse
reverse-notag-h85.png
reverse-notag-h85.png
reverse
reverse-notag.png
reverse-notag.png
reverse
reverse.png
reverse.png
reverse
white-h85.png
white-h85.png
white
white.png
white.png
white

black-h85.png
black-h85.png
black
black.png
black.png
black
color-1c-h85.png
color-1c-h85.png
1c
color-1c.png
color-1c.png
1c
color-christmas-h85.png
color-christmas-h85.png
seasonal
color-h85.gif
color-h85.gif
color
color-h85.png
color-h85.png
color
color.png
color.png
color
reverse-h85.png
reverse-h85.png
reverse
reverse.png
reverse.png
reverse
white-h85.png
white-h85.png
white
white.png
white.png
white

black-h85.png
black-h85.png
black
black.png
black.png
black
color-1c-h85.png
color-1c-h85.png
1c
color-1c.png
color-1c.png
1c
color-christmas-h85.png
color-christmas-h85.png
seasonal
color-h85.gif
color-h85.gif
color
color-h85.png
color-h85.png
color
color-solid-1c-h85.png
color-solid-1c-h85.png
solid-1c
color-solid-1c.png
color-solid-1c.png
solid-1c
color.png
color.png
color
reverse-h85.png
reverse-h85.png
reverse
reverse.png
reverse.png
reverse
white-h85.png
white-h85.png
white
white.png
white.png
white

black-h85.png
black-h85.png
black
black.png
black.png
black
color-1c-h85.png
color-1c-h85.png
1c
color-1c.png
color-1c.png
1c
color-christmas-h85.png
color-christmas-h85.png
seasonal
color-h85.gif
color-h85.gif
color
color-h85.png
color-h85.png
color
color.png
color.png
color
reverse-h85.png
reverse-h85.png
reverse
reverse.png
reverse.png
reverse
white-h85.png
white-h85.png
white
white.png
white.png
white

black-h85.png
black-h85.png
black
black.png
black.png
black
color-1c-h85.png
color-1c-h85.png
1c
color-1c.png
color-1c.png
1c
color-h85.png
color-h85.png
color
color.png
color.png
color
reverse-h85.png
reverse-h85.png
reverse
reverse.png
reverse.png
reverse
white-h85.png
white-h85.png
white
white.png
white.png
white

black-outline.png
black-outline.png
black
black.png
black.png
black
color-1c.png
color-1c.png
1c
color-christmas-h85.png
color-christmas-h85.png
seasonal
color-h85.gif
color-h85.gif
color
color-h85.jpg
color-h85.jpg
color
color-h85.png
color-h85.png
color
color-solid-1c.png
color-solid-1c.png
solid-1c
color.png
color.png
color
reverse.png
reverse.png
reverse
white.png
white.png
white

black-h85.png
black-h85.png
black
black.png
black.png
black
color-1c-h85.png
color-1c-h85.png
1c
color-1c.png
color-1c.png
1c
color-h85.png
color-h85.png
color
color.png
color.png
color
reverse-h85.png
reverse-h85.png
reverse
reverse.png
reverse.png
reverse
white-h85.png
white-h85.png
white
white.png
white.png
white

black-h85.png
black-h85.png
black
black-solid-h85.png
black-solid-h85.png
black
black-solid.png
black-solid.png
black
black.png
black.png
black
color-1c-h85.png
color-1c-h85.png
1c
color-1c.png
color-1c.png
1c
color-christmas-h85.png
color-christmas-h85.png
seasonal
color-h85.gif
color-h85.gif
color
color-h85.png
color-h85.png
color
color.png
color.png
color
reverse-h85.png
reverse-h85.png
reverse
reverse.png
reverse.png
reverse
white-h85.png
white-h85.png
white
white.png
white.png
white

Additional Logos

If you need logos for subsidiaries not listed above, visit our comprehensive logos CDN library

View Logos CDN